The Psychology of Deposits: Why Clients Respect What They Pay For

Many owners fear that enforcing deposits will send clients running to competitors. The reality? It filters out the flakey ones and attracts clients who value your time. It's not just about money; it's about mutual respect.

The "Free" Mentality

When a booking is free, it feels optional. "I'll go if I feel like it." When a booking has a $20 deposit attached, it becomes a commitment. "I purchased this time."

Filtering the Bad, Keeping the Good

High-value clients want to pay deposits. Why? Because it guarantees their spot. They know you are professional and in demand. The only people who complain about deposits are the ones who intended to cancel anyway.

Seglo's "Card Capture"

If you don't want to take cash upfront, Seglo offers Card Capture. We verify the card is valid and hold it on file. You only charge if they break your policy. It's the perfect middle ground.

Key Takeaways

• Deposits = Respect: They signal that your time is inventory, not a favor.
• Reduce anxiety: You stop worrying about empty chairs.
• Professionalize: Every other booking industry (hotels, flights) requires payment. Salons should too.