Seglo

Our Story

We watched business owners drown in admin.
So we built their way out.

Seglo is a single AI platform that runs calls, calendar, roster, and payroll — so the owner never has to.

“She told us she was afraid of her own phone ringing.”

A Melbourne business owner, 2024

We know business owners. Real ones. The kind who open at 7 am, take their last client at 6 pm, and spend the evening catching up on everything they couldn't get to.

We watched one answer calls on speakerphone while grooming a dog. Another rebuilt the roster every Sunday night. They tried app after app — scheduling here, payroll there, a separate phone system, a separate CRM. None of it talked to each other.

Drop-off services, commission-based pay, after-hours calls — no tool was built for how they actually work. So we built one.

24/7

AI receptionist uptime

1

Platform, not 7 apps

0

Sunday nights on roster

Melbourne

Founded & supported

Every owner told us the same four things.

“The phone never stops.”

Miss one call, lose a customer. It rings during appointments, after hours, on weekends. They answer every time — and quietly burn out.

Roster collapses weekly

One sick call and the entire week unravels. Every Sunday night lost to rebuilding.

Nothing fits the model

Drop-off, appointment, mixed — every business is different. Every app assumes the same.

Admin eats their life

Payroll, no-shows, calendar gaps, Xero reconciliation. The work after the work. They didn't start a business to do spreadsheets all day.

One platform.
Everything connected.

A booking updates the roster. The roster recalculates payroll. Payroll syncs to Xero. No switching apps. No manual reconciliation. It just runs.

AI ReceptionistAnswers calls, books appointments, 24/7
Smart SchedulingEliminates gaps, maximises revenue
Team RosteringBuilds rosters, handles sick days
Payroll EngineCommissions, rates, tips — syncs to Xero
Client MemoryPreferences, history, notes — all remembered
Business IntelligenceTrends, patterns, problems — surfaced early

What we believe

Built with them, not for them

Every feature comes from a real conversation with a real owner. We ship weekly because they need us to.

One system, no duct tape

We don’t bolt modules together. Everything shares one brain — so the calendar knows about payroll and the phone knows about the roster.

The owner comes first

We started in Melbourne because someone we care about was drowning. That’s still why we build.

You didn't start a business to do admin all day.

Let Seglo handle the calls, the calendar, the roster, and the payroll. You handle the work that matters.

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